Buck & Pulleyn
08 Jul 2002
Perhaps, in times of trouble, big clients like Eastman Kodak and Bausch & Lomb didn’t want to stray too far from home. Perhaps they appreciated an integrated marketing approach that offers cost-effectiveness and convenience. Or perhaps they simply recognized that they had one of the best small technology PR shops on their own doorsteps. Whatever the explanation, Rochester-based Buck & Pulleyn enjoyed a surprisingly strong year—PR income up 37 percent—at a time when bigger, better-known competitors in markets such as Silicon Valley and Cambridge were suffering mightily.
The firm’s two biggest account wins were both local companies: Eastman Kodak selected Buck & Pulleyn over incumbent Sterling Hager to handle its document imaging division business, while Bausch & Lomb awarded its PureVision brand to the firm against national competition from Ogilvy Public Relations Worldwide, Rowland Worldwide, and Euro RSCG. The firm also picked up additional Corning business, adding the science and technology division to its existing work for the semiconductor and optical fiber groups. The wins cemented B&P’s reputation as a solid technology player, with experience in imaging hardware, telecom software, and digital audio hardware among other categories, and spurred a significant expansion of its healthcare and medical technology practice.
Buck & Pulleyn earns high marks for its integrated approach—counselors are prepared to recommend the best approach for the client, even if it doesn’t involve traditional PR—for its willingness to take intelligent risks, and for its ability to serve a diverse client base: while technology is the focus, the firm has made a conscious effort to take on non-tech clients ranging from super-hot Krispy Kreme to local law firms. Finally, the firm can handle national assignments through its membership in the Worldcom network—as it did for PureVision, working with Worldcom partners to introduce the product in 20 cities across the U.S.