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How Are Brands Marking Earth Day?

Avra Lorrimer
22 Apr 2014

A brand that makes a long term commitment to being environmentally responsible is far more believable.

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Where In An Organisation Should Crisis Preparedness Sit?

Andrew Griffin
13 Apr 2014

Smart organisations recognise that it is impossible to eliminate the emergence of issues or the occurrence of incidents that could become crises.

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The Winds Of Change: 10 Challenges Defining The Future Of PR

Boris Beker
11 Apr 2014

To emphasize these long-term and fundamental game-changers that rapidly and measurably shift our behaviour in new directions, I am focused on what I see as “winds of change.”

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Anatomy Of A Story

Richard Millar
02 Apr 2014

Storytelling has the power to change the destiny of your company, the health of your brand and your place in your consumers’ lives.

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Don’t Be So One-Dimensional

Remy Le Fevre
02 Apr 2014

The influence of the fashion and beauty industry continues to push trend boundaries.

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A Refreshing Marketing Approach

Remy Le Fevre
02 Apr 2014

Sony utilised creativity founded on strategic thinking to promote its new waterproof MP3 player.

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Litigation PR Lessons From The Brigadier General Sinclair Trial

Josh Zeitz
31 Mar 2014

In today’s hyper-charged political environment, the general became a national poster child for sexual assault in the military – a very real problem in which this case got entangled.

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Taking On The 'B Word'

Lisa Poulson
31 Mar 2014

A truly successful PR woman must be completely comfortable with telling other people what to do. Stridently, if necessary.

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Immersive Storytelling

Charlie Morgan
27 Mar 2014

Drawing in the audience gives them a reason to listen, engage, respond and act.

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A Mother's Take On Creativity

Avra Lorrimer
27 Mar 2014

Do adults lose the ability to creative?

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Walking, Talking Works Of Art

Daisy Sheppard
27 Mar 2014

Advertisers have already claimed the thighs of Japanese women.

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Exit Through The Gift Shop

Laura House
27 Mar 2014

The experience of Barrington Court demonstrates how some of the most creative ideas are developed as the answer to a problem.

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Why Public Affairs Must Break From Its Silo

John Stanley
20 Mar 2014

Public affairs practitioners, in many cases still, are notoriously bad at admitting that anyone can help them do anything.

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Breaking The Story Code: Why The Brand Storytelling Hero’s Journey Matters

Gary Goldhammer
17 Mar 2014

At a certain point just selling stuff doesn’t cut it.

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Transformation: Step Four Of The Brand Storytelling Hero’s Journey

Gary Goldhammer
17 Mar 2014

The brand storytelling hero’s journey begins with a universal truth — but it’s the final step, transformation, that brings us back home.

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Twist Of Fate: Step Three Of The Brand Storytelling Hero’s Journey

Gary Goldhammer
17 Mar 2014

Of the four steps along the 'brand storytelling hero’s journey', the twist of fate is what gives a story its power and often its lasting memory.

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The Art Of Immersive Story Making

Claire Bridges
12 Mar 2014

Storytelling continues to be a marketing buzzword.

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The Truth About Thought Leadership

Malcolm Gooderham
09 Mar 2014

Trusted brands can go out of fashion...and business.

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'Emotional Hero': Step Two Of The Brand Storytelling Hero’s Journey

Gary Goldhammer
03 Mar 2014

Each step of the 'brand storytelling hero’s journey' is essential, but perhaps none more so than step two, the 'emotional hero'.

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Universal Truth: Step One of the Brand Storytelling Hero’s Journey

Gary Goldhammer
03 Mar 2014

The “universal truth” establishes a common frame of reference for the story. Like the classic myths, this “truth” also transcends culture and language.

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Breaking The Story Code: The Brand Storytelling Hero’s Journey

Gary Goldhammer
03 Mar 2014

Rooted in mythology which has stood the test of time – brands can use the "hero's journey" to tell stories that move people as well as products.

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Speaking Intelligently On Business Intelligence

Eric Lebson and Ian Christopher McCaleb
02 Mar 2014

At its most basic, “insight,” is the combination of sought-after essential knowledge and educated analysis, all specifically crafted in service of a client’s greatest aims.

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Art Can Help Us Push Boundaries

Avra Lorrimer
28 Feb 2014

We often put the experience and even the definition of a brand in the hands of a consumer.

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The Power Of Storytelling For Healthcare Brands

Rizwan Dasu
27 Feb 2014

Emotion is a powerful tool to connect with healthcare audiences.

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Reputation Recovery: What Next After The Crisis Subsides?

Andrew Griffin
21 Feb 2014

When the crisis is over, there is a temptation to heave a sigh of relief and return to corporate normality. But there is much to do.

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The Future Starts Tomorrow

Trigger Oslo
16 Feb 2014

Trigger’s advisers have travelled the world with one aim in mind: to bring home the most important trends within PR, communications, marketing and technology.

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Always On: Digital Brand Strategy In A Big Data World

Arve Peder Øverland
09 Feb 2014

Recently, in the wake of major accidents and corporate scandals company leaderships had to stand and watch as people dealt serious blows online to their brands’ reputations as the public vented their frustration.

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Outcomes: The Key To Achieving Social Impact

Perry Yeatman
09 Feb 2014

Rather than investing in social programs that meet some arbitrary effectiveness threshold , funders want to see real changes in the outcomes they care most about.

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Sochi Stakes Are Massive For Brand Russia

Peter Necarsulmer
07 Feb 2014

The prisms through which Westerners and Russians view the XXII Olympic Winter Games are as different as how they enjoy vodka.

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Big Brands Learn To 'Speak Challenger' At Super Bowl

Kelley Skoloda
03 Feb 2014

A powerful combination of challenger thinking and storytelling can help brands earn consumer attention.

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Maturity: The Missing Link In PR Success

Debby Penton
30 Jan 2014

If you don't have a champion at board level it's going to be hard to really excel in PR.

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Why Don't B-Schools Teach Comms?

Jennifer Prosek
27 Jan 2014

The next generation of leaders must learn the power of communications as an executive management tool.

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Sales Focus Required For PR Industry's Boardroom Credibility

Chris Talago
14 Jan 2014

Execs hire us to help sell stuff: not just deliver creativity for the sake of it.

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Lessons In Persuasion From The Political World

James Frayne
12 Jan 2014

Now that businesses are entering a public conversation about their brand and issues, they must learn to take a similar approach to that taken by political campaigns.

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PR Census Reveals Healthy UK PR Industry Amid Complex Challenges

Francis Ingham
19 Dec 2013

The PR Census paints a complex picture of life in the UK PR industry, but a largely healthy one with great prospects for further growth.

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Stop Trying To Be Creative…Your Boss Will Thank You

Andrada Morar, Nick Patten, Carolyn Baccaro
19 Dec 2013

The idea that one person is “a creative” and another is not is just silly

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Get Your Mind Into The Gutter

Jeff Lewonczyk
16 Dec 2013

When you’re communicating, don’t be afraid to leave some blanks to fill in.

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Giddiness And Gamma Rays: The Pleasure And Light Of Creativity

Emilie Hayhoe
09 Dec 2013

Since everyone has a unique creative approach, understanding your own may be key to unlocking your creative potential.

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Is It a Man’s World?

Sophia Vanezis
03 Dec 2013

As PR professionals, we should be mindful when it comes to producing creative campaigns for our clients based on female stereotypes

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Redefining Luxury In A Changing Marketplace

Jennifer Attias
03 Dec 2013

Why has the luxury market outperformed, despite dismal economic conditions?

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The Climate Change PR Disaster

Bob Pickard
01 Dec 2013

Getting the whole world to believe and behave differently is a tall order, but that’s what we PR people do every day in the service of multinational corporations.

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The Millennial Misconception

Macaela Mackenzie
25 Nov 2013

We still work in an environment that assumes millennials can only serve up ideas that reflect their generational bubble.

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Story Makers Will Write The Future

Robyn Massey
18 Nov 2013

Showing rather than telling is the key to unleashing your brand or message.

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The Case For A Master’s In Business Communications

Burghardt Tenderich
18 Nov 2013

Across the board, public relations practitioners would most likely agree that the overwhelming majority of senior corporate executives don’t consider their PR colleagues equals in the corporate hierarchy.

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The Vanishing Journalist — Only One Million Left?

Abhinav Kumar
29 Oct 2013

Many cries have been raised that traditional journalism is in a death spiral and the golden age of PR and in-house communications has begun.

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Is Size Relevant When Measuring Creativity?

Debbi Reinschmiedt
28 Oct 2013

I find this question particularly challenging in the context of measuring creativity.

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It’s Ok To Lean In, Just Hold On For The Ride

Kathleen Henson
15 Oct 2013

Amid calls to 'lean in' those in PR still face challenges when balancing career and persona lives.

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“If You Don’t Have Anything Good to Say…”

Charlotte Haigh
14 Oct 2013

As I matured from conference newbie to jaded veteran, I began to notice a very disturbing trend: nobody on stage is actually saying anything.

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How To Survive Your First Year In Corporate Communications

Peggy Wu
04 Oct 2013

Think of your first year as a game of Pac-Man.

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Public Relations And The Democratization Of Popular Culture

Elena Weinstein
30 Sep 2013

The PR industry has been centered on identifying and igniting cultural conversations. How should we confront the fragmenting of popular culture?

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