The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Personalisation and privacy collide, bringing challenges and opportunities for consumer marketers.

Financial: Consumer and regulatory criticism make new digital skills a necessity.

Technology: Technology is infusing every aspect of our lives, but is the idea of 'tech PR' becoming less relevant?

Digital: Perspective is required among emerging innovations.

Corporate: Social media will help corporate communicators tell their stories more proactively.