WASHINGTON, D.C.—The Washington, D.C., office of Ogilvy Public Relations Worldwide has been awarded a contract to create a mission-focused branding effort for the YMCA of Metropolitan Washington.
The branding and advertising campaign will unite communications of the 17 branches and program centers in DC, Maryland and Northern Virginia into one cohesive platform that communicates the benefits of the YMCA to the community and its members.
According to Linda Blake, marketing and production director for the YMCA: “Our goal is to create awareness of the Y’s mission, the wellness benefits of joining the Y, and how we build strong minds, bodies and spirits while serving the people in the Washington Metropolitan area.” |
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