Storytelling and insight are the most popular drivers of great PR work, according to the Creativity In PR study.
40 percent of in-house executives believe that their agencies could improve creatively, according to the Creativity in PR study.
The Creativity In PR study reveals a gap between an industry that views creativity as a core skill, and a culture that does not deliver consistently.
Resourcing is seen as the biggest barrier to innovation in PR, according to the new Creativity in PR study.
An in-depth study has found that big ideas and creative quality are key concerns for a PR industry that recognises the core importance of creativity.
The Four Seasons
JAN 22 - 23
Ideas To Cry For3 December 2013
#empty13: There’s nothing wrong with paying for it…28 November 2013
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Also includes the in2 SABRE Awards.
RT @holmesreport: VMware Hires Oliver Roll As Comms Head http://t.co/DI75qI91Sa
Brad MacAfee Named President of Porter Novelli North America http://t.co/RbwHUoXZFJ
Brad MacAfee Named President of Porter Novelli North America via @holmesreport | http://t.co/wh8Rv42aNB
The Climate Change PR Disaster http://t.co/QfhydOVdQK
The Climate Change PR Disaster http://t.co/iMJOmk4vn1 via @sharethis
Social Media Requires Faster Crisis Response, Survey Says http://t.co/qC8ij8z28k via @HolmesReport - another reason to use unifiedinbox
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